Billy Derham - Marketing & Advertising

I'm a person that's driven in all aspects of my life. It's this drive that has inspired me to grow my career, build business and pursue excellence all while cherishing the excitement and energy this industry provides. 

I have more than 13 years of marketing and advertising experience across a broad spectrum of categories. It's this wide experience that fuels a desire to constantly learn and to be part of a smart and talented team with a passion to continue growing. 

Just a bit of my work can be found on this site. Please connect with me on LinkedIn.

YOGURTLAND Brand Articulation Dependent upon third-party promotions (e.g. movies) for most of its brand life, Yogurtland was in need of articulating its brand story. First, we defined "why" the brand existed, which was to share Love, Joy and Hope. These three powerful words, along with a foundation of smart consumer insights, inspired a story arc powered by integrated campaigns throughout 2017. The work literally changed the conversation from "what is your next movie promotion?" to "what is your next flavor?"

YOGURTLAND Brand Articulation

Dependent upon third-party promotions (e.g. movies) for most of its brand life, Yogurtland was in need of articulating its brand story. First, we defined "why" the brand existed, which was to share Love, Joy and Hope. These three powerful words, along with a foundation of smart consumer insights, inspired a story arc powered by integrated campaigns throughout 2017. The work literally changed the conversation from "what is your next movie promotion?" to "what is your next flavor?"

TrueCar - Light. Emotion. Data. Experiential Activation

TrueCar was the presenting sponsor of the popular Santa Monica Pier Concert Series, with up to 40,000 attendees gathering each Thursday throughout the summer. A sophisticated experiential effort was executed to aggregate the concert-goers' collective emotion via an app (with face-based emotion recognition technology), as well as other inputs dispersed around the crowed, which was then projected back throughout the venue. It drew a parallel to TrueCar's ability to aggregate, analyze and display data to car shoppers. It served to drive massive PR buzz, increased brand awareness and comprehension, while delivering a data-powered experience never before attempted.

Taco Bell TV - Grilled Stuft Nacho

Early in the life of the Live Mas platform, Taco Bell launched a triangle-shaped product with a focus on portability. I was the lead account manager on this project, filming deep into the night on a set at Universal Studios.

YOGURTLAND International Frozen Yogurt Day With other frozen yogurt brands participating in National Frozen Yogurt Day, it was imperative for Yogurtland to differentiate itself from the group by launching the first ever, INTERNATIONAL Frozen Yogurt Day. A New Year's Eve-like cascade of content shared around the world starting in Australia built anticipation and excitement, which led to an increase in social engagement by more than 2,100%, and for the first time ever, Yogurtland trending on Facebook.

YOGURTLAND International Frozen Yogurt Day

With other frozen yogurt brands participating in National Frozen Yogurt Day, it was imperative for Yogurtland to differentiate itself from the group by launching the first ever, INTERNATIONAL Frozen Yogurt Day. A New Year's Eve-like cascade of content shared around the world starting in Australia built anticipation and excitement, which led to an increase in social engagement by more than 2,100%, and for the first time ever, Yogurtland trending on Facebook.

Burger King TV - NCAA March Madness featuring Chris Webber

As a first year sponsor of the NCAA March Madness, we tested several spots via animatic testing, with this spot performing best. We teamed up with Chris Webber for this disruptive spot focusing on the 2 for $5 sandwiches.

Los Angeles Clippers - REPRESENT Campaign

The acquisition of Chris Paul and the ascension of Blake Griffin ushered in a new era of Clippers basketball. No longer were the Clippers a joke. It required a repositioning of the brand, which I wrote the brief, inspiring the Represent Campaign.

Taco Bell TV - World Series

Burger King TV - Spicy Chicken Sandwich Launch

Taco Bell TV - Cantina Bell Menu

CustomInk "For All Of Life's Events" Integrated Campaign

LEGOLAND California TV - Land of Adventure

Experiential Installation At Final Four

Experiential Installation At Final Four

10,000 Crown Headbands Distributed At The Final Four

10,000 Crown Headbands Distributed At The Final Four

CPK OOH

CPK OOH

And in my free time, I love photography. Please view my site by tapping on the icon below.

"If you're bored with life - you don't get up every morning with a burning desire to do things - you don't have enough goals." -Lou Holtz 

"If you're bored with life - you don't get up every morning with a burning desire to do things - you don't have enough goals." -Lou Holtz